The changing demographics of video games; strong brands vs. best products; Disney’s marketing of Frozen; the logistics of NCAA football game delays and suspensions; bad writing tips; and a darling tribute to Singing in the Rain. ★
- The Entertainment Software Association released the results of their study on video games, who is playing them, and how (and why) they are played. Turns out women over the age of 18 make up 36% of gamers – notably outnumbering what many consider the medium’s traditional demographic of teenage boys (17%). [A.V. Club]
- Which is better: Having a strong brand? Or having the best product? The answer lies in how the roles of perception, timing, differentiation, and believability come into play. But it’s more fun to have both. [Advertising Age]
- A short case study on how Disney is managing to keep Frozen front and center as we enter the fall and holiday shopping seasons. [Advertising Age]
- “Why don’t you just play the game the next day?” When potentially dangerous weather forces officials to suspend a college football game, the answers to that question are more complicated than many fans realize – and are likely to be factors for most schools. [University of Florida’s Gator Zone]
- Some rather pointed (and funny) bad writing tips. [Paste Magazine]
- An adorable animated tribute to Gene Kelly and Donald O’Conner’s “Moses Supposes” tap dance routine in Singing in the Rain. [ががめ (ihsekatuotas on YouTube) and RocketNews24]